Insight Category: Business & Technology Strategy

Omnichannel is neither a technology solution nor a means to an end. Rather, it is a transformational way of doing business that connects disparate processes and technologies around an integrated, customer-centric operating model.

Through enabling new technology, enhancing systems integration, and implementing a new operating model, Liberty assisted a client to achieve customer-centricity in a new omnichannel environment.

Failed IT projects continue to occur at higher alarming rates and impact business efficiency and growth. Here are six factors to keep in your back pocket when planning large-scale IT transformation project for success.

Companies are realizing technical debt at a growing rate. Technical debt will never go away and if you are not currently working on reducing it, you are potentially increasing your risk profile and reducing your ability to innovate and compete.

Long before products compete in the marketplace, corporations battle one another for talent, capital and brand awareness. This struggle has intensified with autonomous vehicles as there is a global race to be first to market. To win requires a Pre-Launch Product Mobilization (PLPM©) strategy that secures resources and gets your autonomous program noticed years before it launches. A critical piece to garnering attention and buzz requires serious players to exhibit at the Consumer Electronics Show (CES) and demo their prototypes on the streets of Las Vegas. Failure to execute either one flawlessly leaves you vulnerable to your competitors.

Zero-based budgeting (ZBB) is a method of budgeting in which all expenses must be justified for each new period. The process of zero-based budgeting starts from a “zero base,” and every function within an organization is analyzed for its needs and costs. Liberty gives you the Pros, Cons and four keys steps when implementing this budgeting process.

The autonomous vehicle industry is hot, and, as OEMs, tech giants and startups vie for a piece of the market, a fundamental question remains: how do we commercialize autonomous vehicles? Liberty Advisor Group’s Alex Jay explores the path to commercialization in this unchartered industry.

“What is/are the correct hosting options for my business?”. Cloud IT platforms have gained millions of customers for good reason, but they’re often only a part of the best solution for an enterprise. Liberty suggests a few additional things to consider in order to make a more informed decision.

As we consistently see customers expectations shift and new experiences occur, the dynamic omnichannel ecosystem must be continually evaluated and optimized. IT functions must continually optimize processes and improve technology-enabled capabilities that enhance the customer experience through speed, choice, and convenience.

Part 2 of our Omnichannel series, Becoming Customer-Centric, outlines key tenants to architect meaningful, authentic, and seamless omnichannel experiences.