Senior Advisors

Liberty’s Senior Advisors are a group of international business leaders and entrepreneurs, each of whom have extensive networks that provide valuable opportunities to Liberty

Chris Adderton

Chris brings more than 25 years of experience in consumer goods with expertise in organizational development, change management, technology implementation, sales and operations planning and trade promotions management.

Chris has engaged in developing organizational capability, efficiency and effectiveness.   He has developed and implemented programs that improved productivity and resulted in improved financial performance.  He has led several leading companies through effective and affordable transformation with a focus on improved customer satisfaction and profitability.  He has managed a multimillion-dollar project transforming a customer service organization and implementing the SAP order to cash process.

Rick Federico

Rick is the Chairman and CEO of Microsonic Solutions , a science and technology company.  He is also the Founder and Managing Partner of Cetan Partners, a boutique advisory and investment firm working with C-level executives  in helping them grow and optimize their businesses.

Rick has 40 years of business experience in management consulting practices; operating a business unit for a public company , as well as running the largest privately held company in the science education space.  He has also spent 12+ years as a partner and senior advisor  in both the investment and operations sides to  two mid-market  private equity firms.  He is currently the Lead Director of Allied Motion Technologies (NASDAQ: AMOT) and serves as a Director of CAPA, a leading  study abroad company.  Rico is also the co-Author of the book, “99 Questions to Maximize the Sale of your Business”.

Bob Greenberg

Bob is the President of RSG Technology Services, providing IT services to Private Equity firms including due diligence, operations improvement, and interim CIO assignments.  Bob also sits on the board of directors at Active Power which is a publically traded company. 

Bob was the VP / CIO for the AGCO Corporation, VP / CIO of Nissan Americas, VP of Applications at Avaya, Director of Applications at Dell and CIO of Asia Pacific for Exxon Chemical. Areas of expertise include Leadership and Organization Development, IT Strategy and Execution, Outsourcing and Offshore Development, Business Process Re-engineering and the associated behavioral, procedural, and organization changes necessary to execute large scale change.

Rock Marasco

Rock has over 30 years of experience in the health care industry.  He has exceled at turning around underperforming businesses with a combination of diverse skills in finance, accounting, M&A, sales and marketing. Rock is a licensed CPA working for Price Waterhouse Coopers at the beginning of his career.

Rock held numerous positions during his 26 year career at Abbott running diagnostic, pharmaceutical, hospital, nutritional and CPG business’s with annual revenue of up to $1.4B. After Abbott, Rock joined Stericycle where he was EVP of M&A implemented a roll-up strategy acquiring 29 medical waste companies. Rock also has extensive experience with private companies as CEO of Sure Gene, a biotech company focused on personalized medicine for mental health, VP of BD at AdvanTech Plastics a developer of innovative plastic closures for the beverage and healthcare industries, Owner/Franchisee of a School of Rock, the worldwide leader in performance-based rock and roll music education.